On October 4, 2017, Atty. Marivic Benedicto, Head of Star Songs and New Media, a subsidiary of ABS-CBN, visited the WSA office to sign with Mr. Benjie Bustos, President and CEO of WSA, the renewal of the licensing contract allowing WSA to derive from Star Music assets downloadable value added content such as “Ring Back Tone” (RBT).
Shown in the picture are Ms. Maita Cruz, WSA VAS head, Atty. Benedicto, and Mr. Bustos.
From its beginning of legacy downloads (wallpapers, logos and monotone RBTs), the value added content industry has evolved to include downloads via the Internet. The renewed agreement will allow mutually acceptable new content.