Digicon 2017 – The Culture of Digital Transformation is a 3-day event (October 11 to 13, 2017) held at the PICC. This event gathered 2,000 of the country’s brightest marketers, creative designers, business leaders, start- up founders and other innovators. Wireless services Asia representatives, Maita Cruz (BU Head – Globe Account), Jon Bustos (BU Head – Enterprise) and Mel Lim (Product and Account Specialist) attended the event.
The focus for this year’s event was building a culture of transformation. Transformation starts within the company by evolving and cultivating the people. Companies should constantly connect, adapt and understand their customers to be able to give them a better customer experience. Knowing what their customers want and need help companies survive in the game of business. The event also had hour-long seminars with 6 tracks: Customer Experience, Pivots and Unicorns, People and Organizations, New Age of Story-Telling, Living Streams, and Culture.
In conclusion, discovering the new era of business helps transform your business to move forward towards success.